Re:Zuckerberg doubles down on Facebook political ads policy ...
by dominostars on Thursday October 31, 2019 @12:03PM
(#21410215)
The content on Facebook is intentionally made to look like a post from your friend. Advertising in newspapers was always clearly differentiated or even sectioned off.
Re:Zuckerberg doubles down on Facebook political ads policy ...
by knzhou on Thursday October 31, 2019 @12:11PM
(#21410311)
No it doesn't. In both Facebook and in newspapers there are a few words at the top. Sure, this can be misunderstood or go unnoticed, but it does in both cases.
Re:Zuckerberg doubles down on Facebook political ads policy ...
by dominostars on Thursday October 31, 2019 @12:32PM
(#21410611)
Can you give examples of newspaper ads that are made to look like just another article on the same page?
Re:Zuckerberg doubles down on Facebook political ads policy ...
by mszkoda on Thursday October 31, 2019 @03:43PM
(#21412835)
I work in the publishing industry; we publish several industry trade magazines.
We often get sponsored articles that are labeled specifically as ads and are created to look exactly like any other article in our magazines. Most of the time they are extremely clear to the reader based simply on the content compared to other articles, but they are also marked directly as advertisements on the page... though not in a super obvious way.
This is a classic isolated demand for rigor. “Sponsored” is exactly as prominent on Facebook as “op-ed” is on newspapers and “advertisement” is on whole sponsored segments of magazines. In all cases that word is there at the top in a normal font. What else are they supposed to do, make it flashing and rainbow colored? Why not complain about newspapers not doing that?