Eventually they rage quit because they never actually wanted to get better at the game.
This same thing happened with Dust 514, where there was nothing at all for the person who couldn't aim, (unlike EvE which has some barely passable PvE).
I'm guessing that Blizzard is looking at these stats, and noticing that people log back in for the limited pve content in OW.
I absolutely love the artwork and characters also, but only from what I've watched on Twitch or seen in images.
I won't play it, because it's a twitch shooter and that is simply not my genre anymore ... too old for that sort of thing.
If they could pivot off that idea into something that isn't a shooter, perhaps I'd jump in.
It's really not that simple. An analogue in software would be "Ford could have just made a fully self-driving car."
MMOs are both technically hard and artistically hard, and even Blizzard has failed at making them in the past:
https://en.wikipedia.org/wiki/Titan_(Blizzard_Entertainment_...
Their last Blizzcon was pretty bad ("Diablo for mobile: Don't you all have phones!?") and they somehow managed to make things worse right before this Blizzcon.
Things are looking grim for a company that used to be an industry game changer.