Re:Zuckerberg defends political ads that will be 0.5% of 202...
by ossworkerrights on Thursday October 31, 2019 @04:02AM
(#21406567)
I am also curious how much political advertising takes place on facebook, outside facebook's ad campaigns - i.e.: viral posts. I am more worried about those kinds of "ads", as those are more difficult to track.
> Update: It wasn’t clear if issue ads and PAC ads were counted in Facebook’s 0.5% figure, but now the company says that number is just for ads run directly by politicians.]
I'm more curious what % of Facebook's ad revenue was from political ads for each of the last few years. I believe Zuckerberg stated during his most recent congressional testimony that it was a single-digit percentage of total ad revenue, but I could be misremembering.