Quite. It's only a cultural production. We certainly can make it go away. It's an critical part of an ecocidal system of production that is incompatible with a living planet. It's also incompatible with healthy, clear-seeing minds. Was it Adbusters who referred to marketing as 'mental pollution'? That almost seems too narrow - I think of it as a cognitive & cultural pollution: the manufacture of desire, for the purpose of cancerous & unsustainable fake economic 'growth'. It will have to go.