“Stick to sports” doesn’t mean “report only about sports.” It means, “do not follow that story any further because it makes me uncomfortable.” This could be for various reasons but ultimately means sticking to one side of an issue, omitting details that would anger the Powers That Be, or even fabricating details to put a positive spin on an otherwise damning report.

“Stick to sports” means, “screw journalistic integrity”

For a lot of people, sports are an oasis of tranquility carved out of the incessant rage and cultural bickering that blares 24/7 everywhere else. There's a lot of old duffers that would rather hear about David Price's fastball rather than his political positions, or Kyrie Irving's crossover dribble rather than his speculations on the geometry of the Earth.

It's still a weird pivot for Deadspin to take, because that was never what they were about or where their audience was. My suspicion is that it was a reaction to the ratings baths that ESPN has taken as they embraced the culture war, rather than Top 10, box scores and replays - and alienated a big chunk of their audience. In both cases it's a warning about knowing your brand and your audience...

I have been a Deadspin reader since at least 2006. It might have gotten more political over recent years (hasn't everything?), but I think you fundamentally didn't understand Deadspin's purpose if you think it was the place to go to read about David Price's fastball. There are countless places on the internet that cover stories like that better. The thing the separated Deadspin from the crowd was that they didn't stick to what happened on the field in sports and that was a key factor in them building their audience.