Re:Show HN: I created an algorithm to help me achieve Produc...
by koonsolo on Wednesday October 30, 2019 @01:54PM
(#21400512)
But you need 40% of your "users" to qualify.
If I take all registerd people on my platform as "users", I might end up at 0,1%. But if I define a user as someone who is currently using my product >1 month, I might end up at 60%.
You are correct that not all products can have retention. But if you do, the cohort is a better metric in my opinion.
Not all products need or have retention. Some amazing businesses are 1-time or products people pay for but don't need to use or actively engage with.
e.g. Universities, Courses = 1-time use Stocks/Investments = buy them and don't touch them until you sell Insurance = buy it and don't touch it until you renew 1 yr later Plenty of other examples
But every product should be a "Must Have" if it's going to grow.