Re:Google Announces .new Domain Availability
by ben509 on Wednesday October 30, 2019 @07:34PM
(#21404174)
The new TLDs are very much selling as a branding thing. How business owners value marketing and branding is very hard to understand.
On a practical note, if you are gunning for a promotion, setting up "widget.new" would make for a cool demo for management.
These new TLD's strike me as just a money grab before some people realize a domain name matters FAR less than most people thing.
Maybe I'm just not the target audience but I don't ever see myself typing "gist.new" into my address bar. Anyone who knows what a gist is is going to go to github and if you don't know what a gist is then you aren't going to know to type "gist.new" into the address bar.