Climbing is a bit different I think from all other sports. In running or cycling, if you are good, you are fast, if you are not so good, you are a bit slower, but you did the same track. In climbing every boulder or route is different. And if you are not a really strong climber, you can't never ever climb for ex. "Action Direct" (you can't even leave the ground).

I don't think the companys are innovative. There are so many things you could better and safer than todays gear.