I recently started using it, and it does somewhat fill that itch of "looking at pretty pictures" that instagram used to fill (almost a year fb/insta-clean now). But to me it seem like a niche platform attracting photographers and creative people that showcase very good photos. I'm somewhat in that niche so I like it but when I stumble on the small clicks of people using it more as a social "hey frinds (insert "vsco girls" meme), here's what I ate for lunch, sucks to be you" I immediately think "hey, this is not instagram goml!". But maybe it is/will be?