I don't read Techcrunch unless someone points me to a story that sounds like it might be interesting which is rare. However, people seem to read, and their traffic hasn't suffered, so I doubt that the site is going to change anything soon. For that matter, who cares what Techcruch is writing about. By moaning about it here, we're giving it airtime that could be used for something more useful. Ignore it, and perhaps others will too over time (or they'll change their focus).

Yes, the site has influence, but to think it's the only way to get noticed is only adding fuel to the fire.