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Re:Alphabet in bid to buy Fitbit by skinnymuch on Monday October 28, 2019 @09:54PM (#21383638)
I know your intent was to just say the acquisition could be huge. But I want to say anyway, in terms of ROI and being a blockbuster deal (returns being 11 or 12 figures), Instagram is possibly the best acquisition of all time. Booking.com is arguable though with Instagram still growing it takes the lead going into 2020.

And Naspers investing into Tencent and Softbank into Alibaba are up there too, though they’re just big minority stake investments.

Re:Alphabet in bid to buy Fitbit by trimbo on Monday October 28, 2019 @10:17PM (#21383728)
> Instagram is possibly the best acquisition of all time

I vote for NeXT

Re:Alphabet in bid to buy Fitbit by why_only_15 on Monday October 28, 2019 @10:43PM (#21383869)
NeXT acquisition price feels almost more like Steve Jobs sign-on bonus than an acquisition per se.
Re:Alphabet in bid to buy Fitbit by MaximumMadness on Monday October 28, 2019 @10:21PM (#21383748)
Fitbit owns ~6% of the 45bn dollar wearables market

Your point definitely stands, as a ~3bn market opportunity might not be at the scale of Instagram or Alibaba, but thats some good ROI