From what I've heard all other fully-wireless earbuds are a terrible user experience WRT connection quality/disconnects, battery life, etc. Of course noise-cancelling doesn't require connection to a phone, but for this price range I want both parts of the experience to be excellent
I think the sony ones have been generally well-received in reviews with respect to connection quality and battery life. I don't think anyone knows about the echo buds, since they haven't shipped yet.
I think that if you're not in the Apple ecosystem, it wouldn't be a bad idea to check these other options out. Of course, if you are in Apple's ecosystem it's almost a no-brainer to go with Apple's earbuds.
Echo buds: https://www.amazon.com/Echo-Buds/dp/B07F6VM1S3/ Sony WF-1000XM3: https://www.amazon.com/Sony-WF-1000XM3-Industry-Canceling-Wi...
There's probably more, but this was my simple amazon search. Lots of manufacturers are calling their earbuds noise canceling with cVc 6.0 or 8.0, but those are only for phone calls, not for other audio.