I'll tell you more. The vast majority of the users of this site, even though they're abundantly informed of climate change and like to grandstand about it themselves will not even spend _negative_ amounts of money to reduce their environmental impact by canceling their travel and yearly vacations thousands of miles away, to which they go by burning kerosene. I'd be also willing to bet most of us here drive gasoline cars, leave our computers on 24x7, eat meat, and don't look twice at where our food comes from.

So it's going to be _hard_ to argue that more informed customers or shareholders would have made different choices, particularly in the absence of severe negative consequences so far.