>645. ExxonMobil’s misleading statements and omissions are deceptive because, even if it is technically true that Synergy™ and Mobil 1™ improve internal combustion engine performance and/or efficiency relative to prior or other products, ExxonMobil’s claims that these products help reduce greenhouse gas emissions convey a false impression that using the products results in environmental benefits. To the contrary, the development, production, refining, and consumer use of ExxonMobil fossil fuel products (even products that may yield relatively more efficient engine performance) increase greenhouse gas emissions.
The non-lying versions of the ad would be more like: "Combusting hydrocarbons produces, directly and indirectly, large portions of the total global CO2 released every year. The only way to reduce tailpipe CO2 emissions is to consume less combustion products. If you use ExxonMobil Synergy™ and Special Green Mobil 1™ then you could burn 0.65% fewer hydrocarbon molecules in your first 3 months!"
I do however agree with your main point, it probably wouldn't A/B as well.
> 687. ExxonMobil's greenwashing misleads consumers by saturating its brand with deceptive "green" images that portray ExxonMobil as a good environmental steward when, in fact, these images are contradicted by the actual environmental and public health impact of ExxonMobil's business. These images direct attention away from the massive and dangerous climate and public health harms caused by the routine production and use of ExxonMobil fossel fuel products and focus consumer attention instead on ExxonMobil's purported environmental responsibility and leadership.