you need content. if you're not sure where to start, checkout this article on movement first content: https://www.animalz.co/blog/movement-first/

Wistia's CEO recently posted about mistakes made early on, and a better approach to building affinity vs awareness through relationships. https://twitter.com/csavage/status/1180148970825437191

Sales matters, patience matters, but content brings people already seeking a solution to you...and/or agitates a pain point they've forgotten.