Binance is charging a million dollars to list your token on the exchange. If anything there's an adverse selection effect: the more willing you are to fork over a million dollars to get your token listed, the more likely you are to be a scam. Crypto projects with the most real adoption and genuine development (like MakerDAO) didn't even ICO at all, they just airdropped tokens to get the ecosystem started and let the quality of the product take it from there.

IIRC there was a similar phenomena with the dot-com boom: companies that spent hundreds of millions of dollars on advertising did so because they weren't selling anything useful, while the actual survivors spent zero on advertising and grew virally from word of mouth. Google and Facebook make money by selling ads, not by buying them: Google's first ad didn't run until 2010.