> Nobody looks at logs anymore?

Nope. It blew my mind as well. I used to work for a company that spent about 70 million per quarter on advertising and they most certainly wanted every .. last .. access log .. line. They would scrutinize the way I did log rotation to ensure nothing was lost.

At my current gig, the web marketing team didn't even know what access logs were. I don't think they left out a single tracker on the site.