(Exacerbated by Chinese clothing manufacturers + social media - they're extremely effective at churning out extremely glossy pictures for what's about the lowest possible bar of quality)
That - "fast fashion" - is what gets discarded.
That's not the way forward. On-demand manufacturing that's more along the lines of traditional high-quality bespoke clothing could be an answer, but it would mean that the vast majority of people likely can't afford to wear the latest fashion all the time. And even if we can sidestep that problem through technology, wearing "the latest" itself is a huge part of the problem. If you have clothes that are only meant for a season, you'll dump large amounts of textiles.
So what's needed is both a move to higher quality, and a move away from "fast fashion". Given that the entire industry makes money mostly on "what's new and hot", this would require a significant cultural change.
I’d happily pay a decent sum for a set of charcoal tshirts that fit me perfectly and last for a few years of daily use. Bonus points of I get to choose a fabric other than pure cotton.
I'd expect you'll be in the range of $100 per tshirt, +/-
And yes, of course you get to choose a fabric, that's the point of bespoke :) It's also the major cost factor. Depending on your taste, there are some expensive fabrics to have.
So only 15% of textiles make it into someones home or office and doesn't get thrown out. Where is the waste? I assume it is 1) Unsold stock, 2) Unusable material during manufacturing, and 3) Consumers throwing clothing away in the first year of ownership.
Could we reduce waste most significantly by moving to on-demand clothing manufacturing?