I misremembered, it was about 90% -- https://scirate.com/arxiv/1403.0297.
But, for most people, that means that the ISP will just see:
• google.com
• facebook.com
• reddit.com
• somebignewspaper.example.com
Etc.
And there’s really nothing much too valuable about that. They won’t even be able to figure out if you’re shopping for something (unlike every other nosy channel provider), because most shopping traffic today just looks like Google + Amazon.
While it's true that the big platforms dominate web use today, don't forget that the concept of metadata includes when you actively surf on the information superhighway. That's valuable information for advertisers.
So is every DNS lookup related to the API backends of specific apps you use. And every random website outside the massive platforms.
These might reveal tons of information about you. Like:
Are you doing research on politics (and which flavor)? Do you worry about health? When do you access online banking? Which banks? Any tax filing software? Invoicing apps? Do you use shitty payday loans? Are you looking for dates? Are you gay? Which games do you play? Which car dealerships do you consider? Do you gamble? And of course, any particularly.. specific porn sites? Do you access banking, travel/flight booking, investment, shitcoin trading, adult or gambling sites in a specific pattern that might indicate mania or other mental health issues?
With metadata alone, your ISP has a thick dossier on your habits, with stuff therapists don't know about their clients.
Very educational response though. Thank you.
I also remember that Comcast did (and might still do) inject code onto websites to display a “pop-up” indicating that you’re reaching or have reached your datacap. It would even pop up on Steam because most of Steam is really just a webview. I’m not sure exactly how they did/do that.
Again, I’m not a network or security expert, so I’m not really sure of how TLS protects your internet history, which I take to mean a list of websites you visit and when.