I would bet that most who wouldn’t buy Sublime at $70 wouldn’t buy it at $35 either. If you’re paying for text editors and fonts they’re probably important enough to you that you probably won’t let price deter you unless it’s truly exorbitant.

Personally speaking I’m a bit more spendy on small dev products because I know it’s harder for them to stay afloat, unlike Jetbrains or Adobe which aren’t really impacted by my purchase decisions in any meaningful way.