1. A corporation spends significant resources developing a project.
2. Then they release to allow the public to use it at zero cost. Often they even invest in supporting that external use.
3. The project provides enough value to so many users (who chose it of their own volition) that it becomes nearly a standard.
And this is somehow a bad thing?
Regarding your specific interpretation:
1. The product was developed for internal use AFAIK, then released externally.
2. Google is getting something out of this: a PR boost, better engineer retention and the engineers feel good about themselves.
3. All these projects not only don't become standards, but they just add to the pile of things one has to learn because there are still too many people that are fawning over anything published by FAANG.
Most Google projects are like this, including Android which is the main reason why vendors struggle with os updates.
Android is not a Google's internal product, unlike Bazel.
There exist LTS kernel versions for a reason, you know.
The part where this starts to suck is when their tools become pseudo-standards and everyone has to live with their decisions.