For minor ISP's, offering things like IPv6 becomes a USP and one that appeals to many. Same such outfits make it easier to get fixed IPv4 in the past when the main streams would push you into business price rates to even consider such an offering.

Makes me wonder what level of peoples daily driver sites handle IPv6. Still not a good looking picture going by this: https://www.6connect.com/ipv6/ipv6-progress-report-top-sites... but slowly getting there. Though with Amazon and Twitter not offering them, that may be key pivot points.