> If we're going to allow other industries (such as energy) to hire lobbyists or advertisers to change peoples' viewpoints, and even worse, going straight to the decision-makers with lobbyist $$$, then criticizing Google is hypocritical.

I'm curious that you would assume that as being the default position ?

I'm not making a moral case. I do think there is a moral case as well but it is a very complicated do-unto-others-as-you-would-have-them-do-unto-you style one with some nuances that isn't going to fit into one comment. The case is that Google is potentially a direct threat to the right wing of politics. It would be prudent for the right wing to respond by trying to break Google up and neutering them as a platform, so that there are several successful competitors in all their markets. Realistically it is possible that the moderate left wing could be convinced as well - nobody is served by the risk that an entity as powerful as Google becomes an active propaganda platform. If they aren't even professing neutrality internally then they are on the way to becoming one.

Google could have avoided this situation by not explicitly championing political views inside their organisation.

Also the energy situations you cite aren't really comparable, the companies are only lobbying for things that make them more money and they don't have the same sort of power as Google in the political sphere.

It would be totally hypocritical for the right wing to break up Google. The Democrats tried that with Microsoft back in the late 90s, and as soon as Bush took office the case was dropped because Republicans don't believe in enforcing anti-trust law.

>the companies are only lobbying for things that make them more money

Every company does this if they can, and it's either going to help or hurt some political side. The case you're making here is that Google is bad for Republicans. Maybe, but coal companies are bad for Democrats (they give money to Republicans to help them win races), so why is this OK for coal companies, but not Google? I don't see the difference. As long as other companies or industries are allowed to influence politics with money, it's perfectly OK for Google to influence elections however they want, and it would be wrong to break them up because, as I said before, the Republican party is opposed to anti-trust law.

> It would be totally hypocritical for the right wing to break up Google. The Democrats tried that with Microsoft back in the late 90s, and as soon as Bush took office the case was dropped because Republicans don't believe in enforcing anti-trust law.

Circumstances were different - Microsoft wasn't doing anything particularly political. They aren't pro-Republican. This is the difference between politically attacking an entity because it is a corporation (a bad reason) vs attacking because they are politically active (an acceptable reason).

That is the central point. Google are removing potential defences against a political attack.

> Maybe, but coal companies are bad for Democrats (they give money to Republicans to help them win races), so why is this OK for coal companies, but not Google?

It is OK for Google, they can donate to whoever they want to. The issue is if they are going to be an partisan actor they control too much information and have too much influence on how people gather information.

>It is OK for Google, they can donate to whoever they want to. The issue is if they are going to be an partisan actor they control too much information and have too much influence on how people gather information.

If they can donate to whomever they want, they are also morally correct to control information however they want. Giving money to politicians is bribery, and is much more direct than merely controlling information on the internet. Personally, as long as bribery is legal, I have no problems with Google using a different tactic. It's much more ethical to try to shape peoples' opinions at large than to directly bribe politicians.

That argument ignores scale though, giving money to politicians directly may well be unethical, but it is a path that is open to everyone and is at least somewhat out in the open. Compared to that, Google basically is the internet for a large chunk of people and tracking how they use their index is practically impossible.

Compared to news media where the actors are highly partisan but there are strong voices and opportunities to be heard for all points of view. The alternatives are a lot thinner for Web search and Youtube; and most people would be shocked if it did turn out they were actively pushing a message.

Besides, I'd expect political donation laws to come under attack to. It is a very political question. Google should have stuck to strategies and pronouncements that are neutral so that they were less likely to get involved in partisan politics.

It doesn't really matter whether you see it as ethical or not; what matters is that Google has huge and largely unchallenged reach in a field and appear to be official stances by management on social issues that they do not need to. This makes them a legitimate political target.