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A comment on Mozilla’s 18-month effort to market without Facebook. Parent comment

Re:Mozilla’s 18-month effort to market without Facebook by jfengel on Thursday October 17, 2019 @11:19AM (#21282966)
I have similar experiences with my theater troupe. It's very different from trying to market a national or global scale product. The market is small and hyper-local: people won't travel far for it, and only a small percentage of the community want it. They exist, but connecting with them is difficult without blanketing the area.

Facebook serves the same niche as the local newspaper used to. Those newspapers are disappearing, and people pay little attention where they do. Everybody reads Facebook. (If the "kids" have moved away from it, well, they're not really our target market anyway.)

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Re:Mozilla’s 18-month effort to market without Facebook by oska on Thursday October 17, 2019 @06:25PM (#21286904)
> Everybody reads Facebook.

No they don't. Far from it.

> Those newspapers are disappearing, and people pay little attention where they do.

Local newspapers are coming back. There are at least three glossy free newspapers where I live (published weekly or monthly) that are packed full of local advertising and local news stories, local identity profiles, etc.

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Re:Mozilla’s 18-month effort to market without Facebook by thfuran on Thursday October 17, 2019 @06:35PM (#21286969)
>No they don't. Far from it.

That's technically correct but some 1.6 billion active daily users is kind of a big deal. "Everybody Uses facebook" is about as close accurate as you're going to get for an "Everybody does X" claim this side of "eats".

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