I always thought relying on companies to enforce morality was far more libertarian, their ability to do so relies solely on companies having freedom of association. The result is it limits free speech to anyone not causing bad publicity for the company, the only care about themselves as you said. Last year it was neo nazis, this year it's anyone speaking ill of the CCP.

As a definitely not libertarian I think we should be placing much greater restrictions on companies ability to discriminate against their employees and customers.