https://techcrunch.com/2017/06/27/google-fined-e2-42bn-for-e...
But this is really a digression. The point is that search rank does promote. We can come up with many cases where Google perhaps shouldn't display the most relevant results. The question is whether Google should use their near-monopoly to influence the world via search results according to their moral code instead of strict legal responsibility.
Likewise can we all please give the open farce of abuse of the word "monopoly" to rest?
Google is a great service (that I love and use daily by choice) but they also spend a lot of money to make sure they are the default search provider. They have more means than smaller search companies and they use those means to achieve almost total market share. Then Google used their vast market share to skew business in their favor. That is almost the textbook definition of monopolistic behavior.
And over a hundred years ago, the Supreme Court ruled that “seperate but equal” was a valid argument. Doesn’t make it correct.