They fucked up when money entered the picture. Naturally some companies don't want their ads next to ISIL/ISIS beheading/recruitment videos for some reason... and it's allegedly bad for growing the audience too.

The bottom line is, that G/FB/Tw did not remain neutral, because that hurt the aforementioned bottom line. Now, of course - as you said/transcribed - the problem is that if fascism becomes profitable then what?