My startup will provide a ticket shop for a band, an event organizer or a congress. Current competitors charge 7% (excl. PayPal fees) or at least 1$ provision per sold ticket. This is way to expensive for small clubs as the whole entertainment industry is broke at the moment.

So how do you think should I place my fee? Go for a dumping price? Hide my actual fee by adding it to the final ticket price or be offensive and clear what it will cost at the end?