User pays the initial cost of engagement - Atleast 2 seconds to unlock the phone. After that, all actions user performs are in the "Engaged State".
Imagine if you have to press a button every 3 mins but you have to pay the 2 second cost of unlocking the phone, searching for the button(which can be memorized) and then getting visual/sound feedback.
Compare this with a Remote Control that is sitting on the table. Pressing a button on it every 3 mins has lower impedance.
The examples you're citing have a fixed 2 second "initialization" cost and then phones are fine as long as you're engaged in a session. All feedback is visual (and sometimes audible). Soli is far inferior to a phone in UX because it literally has no feedback besides "hoping" your gesture would get recognized. Moving hands in air has substantially higher ambiguity than touching your phone in "engaged session" mode.
In my mind the only difference between a button on a remote and a "button" that sits in the air above my coffee table is reliability, which will be solved in the future. I know pressing button x does y, it makes equal sense that moving my hand like x does y. Feedback could be anything from a puff of air, tiny light flash, small 'ding' sound, etc.
Part of that is the two games on the announcement page which show you examples of gestures. Doing gesture x accomplished y in the game, so maybe in the next app you open doing gesture x will accomplish something.
I agree with you, sound can be ok as a signal that something has happened. It is fine with some users, but annoys others (beeps when a camera auto focuses, always a split opinion. Some people like it and some don’t).
Or if I tap the air in a specific way, get an audible tap noise, and know I've completed a preset action (index finger tap = set timer for 5 minutes) its the exact same thing.
How is sound feedback not as good? 99% of phone interactions don't use buttons - are you saying that UX is bad?
Also - every major company sells ads and other products. Every. single. one. Google? Apple? Microsoft? Valve? Netflix? Amazon? Bueller?