Based on what I’ve seen, investors are taking a wait and see attitude - waiting to see what happens with Blizzcon. There are investment guides that are advocating selling ATVI, and those will rise as the outcry and practical impact on Activision-Blizzard’s marketing and sales show.

This hit is a pure hit against Activision Blizzard’s Overwatch marketing, and it’s brought the Switch port into the light of day. Sales of the Switch port will be watched closely by both sides.