Isn't it more complicated than that? We have great self control where we are choosing to exercise our will power, but will power is a limited-renewable resource. I mean, I can ride a bicycle down a hill and focus on it and do a great job, but if that hill has a ton of animated billboards that's got to affect me on some level, differently than if the street were bare, right?

I think we as a society are going to have to get a lot more savvy about how easy it is to influence other people when they're not paying close attention.