Customer Data Platform – What Features Makes for a Great CDP

Posted by linkerzx on Monday October 14, 2019 @04:06AM
from the medium.com dept.

https://medium.com/analytics-and-data/customer-data-platform-what-features-makes-for-a-great-cdp-74227bc4d028

( 2 comments | 4 points | on HN )

Re:Customer Data Platform – What Features Makes for a Great CDP by marcdavis on Sunday October 27, 2019 @08:59AM (#21369425)

Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have been good to also cover the business use case for a CDP.

[ Parent | on HN ]

Re:Customer Data Platform – What Features Makes for a Great CDP by linkerzx on Monday October 28, 2019 @03:56AM (#21375055)

Noted. This is something I had covered in high level in a previous blog posts: https://medium.com/analytics-and-data/cdp-and-dmp-a-story-of...

But that I might want to cover in more details in the future.

[ Parent | on HN ]