Absolutely. But you can not rely on Microsoft or Apple or Google or whatever is your favorite evil corp be filled with 'mindless corporate drones' or 'bogged down with process that will snuff out everything that is good'.

Assume their next iteration will be better. Then what? By all means, believe in your team to be competitive head-to-head. But also assume Microsoft/Apple/google/... will be present and eventually if not already will/might be pretty decent.

Or they might just be part of the package. For many of our product champions in corporate environments, SharePoint was not something they chose, but it still was part of their daily reality and not something they could ignore or stop using.

I hope I'm not downplaying just how hard it can be when your core revenue generating product is just being completely commoditized by a 'ham sandwich'[1]. I'm just trying to relate an experience where we could absorb and even grow through the impact in the hope it might keep others from being discouraged in difficult times

[1] Steve Ballmer, famously said the company could bundle a ham sandwich into Windows if it wanted to