Re:What to Do When You Get Sherlocked by Apple
by AndrewKemendo on Saturday October 12, 2019 @11:42AM
(#21233989)
It's probably too early to know if astropad can actually survive this, or if it can create a sustainable business so this article is premature.
My company was Sherlocked in 2017 when Apple released ARKit and our flagship product, an AR SDK with SLAM was made obsolete overnight. We knew it was coming, but didn't know when, so we diversified into mobile-web computer vision products before it happened.
Didn't matter though, the third party mobile AR tool landscape isn't robust enough to sustain more than a handful of content companies. All the hard tech in AR is being done by FB, Goog and Apple so we were dead in the long run anyway.
We were lucky though that a niche market for our mobile web product was desirable enough for an acquisition and we found that offramp. I don't think most companies can survive a sherlocking.
My company was Sherlocked in 2017 when Apple released ARKit and our flagship product, an AR SDK with SLAM was made obsolete overnight. We knew it was coming, but didn't know when, so we diversified into mobile-web computer vision products before it happened.
Didn't matter though, the third party mobile AR tool landscape isn't robust enough to sustain more than a handful of content companies. All the hard tech in AR is being done by FB, Goog and Apple so we were dead in the long run anyway.
We were lucky though that a niche market for our mobile web product was desirable enough for an acquisition and we found that offramp. I don't think most companies can survive a sherlocking.