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A comment on What to Do When You Get Sherlocked by Apple. Parent comment

Re:What to Do When You Get Sherlocked by Apple by oldmanhorton on Saturday October 12, 2019 @10:57AM (#21233627)
Large tech companies have the resources to clone any single piece of software engineering or hardware engineering. The marginal cost of developing a new "feature" of their existing "product" is so small in the grand scheme of things. As long as you have software engineers, money, and an idea, you can make something like sidecar real; this company needed to create all three from scratch, Apple has oodles of the first two and can easily steal ideas for the third. With that being said, if the only definition of a product is something that Apple can't replicate, then I'm afraid we are damn near out of products.

(Again, this applies to every large tech company, not just apple)

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Re:What to Do When You Get Sherlocked by Apple by tjalfi on Saturday October 12, 2019 @01:53PM (#21234920)
Large tech companies can replicate anything but it doesn't make sense for them to clone products sold in a small market.

Legal operations software, for example, is about a 1 billion market[0].

Your startup can compete in this space but it's too small to be worth pursing for Microsoft.

[0] https://www.globenewswire.com/news-release/2019/07/05/187891...

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Re:What to Do When You Get Sherlocked by Apple by threeseed on Saturday October 12, 2019 @04:10PM (#21235865)
Companies can clone features not products.

And they will only do so in a market that is core to them.

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Re:What to Do When You Get Sherlocked by Apple by sombremesa on Saturday October 12, 2019 @07:34PM (#21237104)
Companies do clone products though - see Amazon Basics.
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Re:What to Do When You Get Sherlocked by Apple by lonelappde on Saturday October 12, 2019 @12:12PM (#21234204)
You can make something that the big co doesn't want to make, like something user customizable.
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Re:What to Do When You Get Sherlocked by Apple by toyg on Saturday October 12, 2019 @12:30PM (#21234347)
Which is effectively what OP says in the blogpost: they will go on by offering more advanced features in the product that was more customizable.
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