Netflix of UK would be far more apt.

I see on their website that they have versions for Germany and most of Scandinavia, but I have no idea how big they are there, and that's a far cry from the whole of Europe anyhow.

I'm in Norway, and a film buff, and I've never heard of them before. If they've done any marketing at all, it has managed to escape me-- which seems unlikely.

So my guess is: not very big in Scandinavia.

I'm in Sweden and I've heard of them but never used the service. I think they had some commercials on TV a few years ago.

Number 1 in the UK, Number 1 in Germany. Big growth in Sweden, Norway and Denmark.

They don't have streaming in Scandinavia yet, only the UK and Germany.

Actually, they have streaming in Sweden. Small selection though, only about 100 movies.

As far as I can tell from their homepage (lovefilm.se), there is no streaming available. Where did you find it?

LoveFilm is very big in the UK, and would say the NetFlix of Europe is an apt description.

I think this deal has to be good for both parties here, and would be surprised if they rebranded LoveFilm. It's a good name.

The only thing I know about lovefilm is they RL spam my postbox with "offers" that go into the bin none of which have mentioned that you can do anything other than get DVDs by post. I looked at their site today and it seems I can watch their entire catalog online. Useful information perhaps?

And I really question "very big"; asking around 20 or so friends (20+ all very IT literate/gamers) pretty much everyone said something like "who?" or "they do delivered DVDs right?".

I'm surprised you didn't know about the online thing, and even more so that your associates have barely heard of them. They have advertised a fair amount - try asking your non IT literate and gamer friends.

Oh well.

It might be a good name in the UK, but almost everytime I tell someone here in Germany about lovefilm, the first thing I get asked is "So, it's a porn rental thing?"

Fair enough. If I could edit my first post, I'd change it to "Netflix of the UK is an apt description"

Apologies to all you other Europeans.

Unfortunately last time I checked they didn't do streaming of movies, only mailing DVDs and Blueray disks around.

They've streamed movies for about 6 months or more now; the selection isn't brilliant, but getting there.

Thanks, good to know. The other day I heavily overpaid again because I didn't return DVDs in time...

That's the main reason I started with LoveFilm; getting stuff from, say, Blockbuster, was a pain for someone as forgetful as me :P

No late fees is, well, a winner - even if you have to wait a day or two for a new film to wing it's way to you.