Quality over quantity. Switzerland is not famous for futuristic factory cities and impressive government projects. Their power is in decentralization, where the issues of a commune are efficiently resolved by local authorities who are the part of it.

Another thing, they have strong universities, with good connection between science and innovations. When I checked their startups, a large share of them focussed on advanced science or tech.

They also attract our (German) best specialists, particularly, doctors :)