Management, location, and community. Hospitality. Basically, Wework is a hotel for awake business-focused people, with all the tweaks needed to make that work. It's kinda why Arlo SoHo NYC (hotel) reminded me of one. The real estate line never made much sense to anyone who ever was in one, I think Bloomburg started it. (Though real estate was the business that Adam used to screw everyone so, maybe that was his personal business lol)