I need to clean things, I think I'm the target audience!
Maybe from what you say then the V10 could swing me (certainly sounds like it has the issues that annoy me sorted out), but that's what was said about the V6 - corded replacement, easy empty, long running time, etc!
Personally, I like using the Roomba. It's not great, either, but I don't mind picking up the room and letting it run.
I'm sure there's a large market for traditional vacuums, those always seem to get most recommended. Miele canisters are always considered "the best," but reviewers know most people aren't interested just because of the price.
There is a huge range of corded vacuums that should not exist. I'd say this line is marketing crap. Even V10 isn't corded replacement across all corded vacuums.
> I need to clean things, I think I'm the target audience!
It all depends on your use case. If all you have is hard floor and a studio sized apartment, you don't even need a vacuum cleaner. Same way not every one needs a Ferrari to get from point A to B. Dyson's price range is certainly a good indicator as to why it's for a smaller market than your average vacuum cleaner.
Having a cord is no inconvenience to me, I would rather have the power and indurance.
I also have a problem with Dyson himself...
They feel like a vacuum marketing company more than anything. People seem to like them because they've only ever used $100 vacuums and it's their first time with something better, so it feels awesome in comparison.
For the cordless ones, I've used the V7 (I think), and it's worse than a comparable Bosch.
Again, I'm not saying that Dysons are bad or anything... It's just the hype seems to far outmatch the actual quality when you go to use them, and it's taken them years and years just to get competitive.
This is my experience with Cutco knives. They're better than the absolute bottom of the barrel eversharp stuff you can get for $10, but worse than anything that actually looks like a proper kitchen knife.
I think the main reason they get any business is that most people never sharpen their kitchen knives, which is a lot less expensive than buying a set of Cutcos (I get that there's a social pressure aspect as well, but that wouldn't work nearly as well if it were more clear how garbage Cutco's products are).
The steel is mediocre, but not so different from high end German knives (if you want good steel, Japanese is the way to go).
Now I have a Dyson V-8 cordless and it works fine. It runs long enough to vacuum the whole house and a bit more and is more convenient than anything corded.
If you've used one and don't get it, you may not be the target audience. On multiple occasions, I've asked a friend of mine to try various products I use which I believe are excellent in many ways, only to be told that they were average or junk compared to what he uses. I believe what he uses mostly to be complete and utter junk! So I don't know ...
As far as Dyson vacuums go, V10 tipped over for me. The suction improved noticeably as did the run time. The bin is quite larger as well and my pet peeve, emptying the bin cleanly, is done perfectly in V10. I used to have to deal with hair in previous models. After V10, I never once touched the inside of the bin to do extra cleaning.
The motor head in V10 does not get hair in it. It's like magic!
As far as industrial design and feel of it goes, it's a pleasure to hold and use, so much that I sometimes over vacuum.
The warranty and support is the best as usual, even past warranty period.