One might suggest that encouraging freedom / democracy is in the long run health of all for-profit companies. I haven't seen any boards or shareholder activists argue against this yet.
That is "technically correct" but meaningless in practice. It's like saying that people are just a collection of molecules. While technically not wrong, humans are of course more than the sum of its parts. The collection of molecules, arranged in a certain way, exhibits emergent behaviour; it will seek food or have intelligent thoughts, which molecules individually can't be said to do.
Likewise, companies as institutions are more than the sum of their people, and will display behaviour that cannot be fully explained by looking at their people individually, and this has very much real consequences. Like a nation is more than a collection of people, and this fact has consequences on the real world.
Each company has different behaviors, some broadly can be assumed, like, a company won’t usually want to deliberately destroy or bankrupt itself (there have been exceptions to this!). Others will contribute greatly to social or environmental programs that directly hurt short term profits. how they get to those decisions is complex and requires strategy, execution, leadership, etc. Not something so 19th century as “profit maximization”
My original post was to state that’s it is false to suggest that a company is always a profit-maximizing amoral machine. People aren’t machines and The emergent behavior of any given corporation rarely is “Profit maximization”. It is sort of like saying the emergent behavior of a sports team is “point maximization”. It is meaningless and not true.
What's with the apologist mindset there?
If you can't hold a group of people accountable for ethical conduct, from whence comes the idea that singular actors should be regulatable by traditional justice systems?
Corporations were intended to distribute risk to enable collective groups to attempt something which none individually could have hoped to do without a significant chance of losing everything.
They were not intended as a bulwark through which to engage in ethically dubious behavior in search of profit. Profit is not a right. Merely a happy byproduct of a job well done.
Ethical behavior, and actually performing a valuable service for the society hosting the corporation is the primary goal. Not profit generation.
The sheer bullheaded insistence that profit is the be all end all of human activity needs to die.
I don't disagree with your post at all, but I wanted to note that it's important to remember that companies aren't people, they're machines generally designed to maximize profit. Morals don't apply to them - only the law, and money does.
Personally I've boycotted Blizzard in response, and I hope more people do.