Indeed, I was one of those who hated the idea of Steam when it came out. However they won me over by just not being anywhere near the evil I predicted they would be. In the process, they basically saved PC gaming from almost certain doom, helped create the indie explosion, and made buying games so easy and cheap that many people have not even played a third or more of their library. Then they went and made Linux a viable gaming platform for free. Then they helped create a VR system and opened it to everyone unlike their competitor.