I think they're referencing the mob-like mentality that built up around #metoo, trial by social media etc. See the Al Franken fiasco, for example.

To me women's rights needs to be distinguished from #metoo for this reason, but in any event I don't think the gp comment was totally inappropriate in equating "wokeness" and #metoo as having a large social impression management component (even if you disagree with it).