I don't think the target is retail investors, at least not directly.
This is an unprecedented time when it comes to two things:
* The amount of money flowing into index ETFs that don't really discriminate what they buy
* The globally low interest rates leaving huge funds seeking returns anywhere they can find them
All they need to do to get a ton of interest is fit the criteria of some of the broad index ETFs (e.g. be listed within the S&P 500) or be more attractive than the competition.
I also don't think it's the assets/companies that are worth as much, but rather that currency has lost a ton of value - exponentially more than any of the reported inflation measures.
Ugh, old data, but https://s3.amazonaws.com/cbi-research-portal-uploads/2019/05...
A successful company will have a trajectory like a sigmoid function (see above). The problem is IPO investors want in when growth still looks exponential.