One definition of magic I've heard is the "application of hidden or unknown forces".

So, this gives compassion to prescientific pursuits and acknowledgement of psychological forces, which we still don't understand, that govern a wide range of contemporary rituals and designs.

Because there are many things that operate through what is probably best called magic. For instance, and this is a dumb example, architectural ornamentation. It has a huge effect on the "vibe" of a building or street -- but is essentially unexplainable. Sure, we can tell ourselves stories about why the ornamentation works... But come on, it's the part of design that is just magical.