I've only skimmed the article. However I can't help myself but thing about the recently posted article: https://barryhawkins.com/blog/posts/the-myth-of-commoditized...

Blog posts complaining about a "concept reduced to a few words" that did not help them would make more sense if the author first explained how they approached "the thing", what they expected to get out of it and what were they ready to sacrifice.