This topic always devolves into someone suggesting "there ought to be a law..." And some variation suggesting tickets be given to people driving vehicles bigger than what's required for any particular trip, with an empty bed being evidence of guilt.
Do I think the massive proliferation of obviously-underutilized pickup trucks in America is a symptom of a particularly destructive and vapid brand of consumerism? Yes, I do.
There's a subset of people that seem to like big, heavy, noisy soot belching vehicles, perhaps because they imagine it projects power to drive them.
And remember that embedded energy is a thing. It's almost always more efficient to drive a single vehicle that meets all of your needs than to purchase a second one just for occasional use. For trucks specifically, rentals usually don't make sense.
I've rented many trucks in my life, at times when my car at the time wasn't big enough. In each case it made perfect sense.
They even make the point in the article- that the rise in fatalities corresponds more with pedestrian safety features than anything else, but we're not blaming them.
What's the "empty bed idea"?
> This is one of those rules
Which rule?