The point of the article was _not_ to place blame on either drivers or pedestrians/cyclists. The article speaks about how the environments created in the US and Western Europe make for the right conditions to "trip" all humans, who naturally do get distracted (even despite their best efforts).

https://en.wikipedia.org/wiki/Fundamental_attribution_error >>In social psychology, fundamental attribution error (FAE), also known as correspondence bias or attribution effect, is the tendency for people to under-emphasize situational explanations for an individual's observed behavior while over-emphasizing dispositional and personality-based explanations for their behavior. This effect has been described as "the tendency to believe that what people do reflects who they are