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Re:Facebook's 3rd Biggest Advertiser is a Bing Affiliate Scam by simonsarris on Tuesday January 18, 2011 @02:34PM (#2117028)
There was an article on this I read a year ago called Awesome By Proxy: Addicted to Fake Achievement

http://www.pixelpoppers.com/2009/11/awesome-by-proxy-addicte...

Re:Facebook's 3rd Biggest Advertiser is a Bing Affiliate Scam by alex_c on Wednesday January 19, 2011 @12:47PM (#2120576)
Thanks for that link - excellent article.