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A comment on E*Trade Announces $0 Base Commissions for Online Stock, ETF, and Options Trades. Parent comment

Re:E*Trade Announces $0 Base Commissions for Online Stock, E... by all_blue_chucks on Saturday October 05, 2019 @09:38PM (#21169259)
The first to offer (limited) free trades was Zecco, which later became TradeKing.

I think RobinHood was the first to sell the rights to trade against their users, though.

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