Why do people need to be rewarded money to do something like this? Why can't the reward be a better social life or better mental health? As the person says in the article, "Getting away from the smartphone has been freeing, and it has opened my eyes and made me more aware of some of my other bad health habits." That's a pretty good reward for most. I'd take that $100k and use it to spread awareness about social media and its health effects. All a project like this does is reinforce the idea that people should only do things for monetary gains, including bettering their body and mind.